VigarooNews

Creating Brand Awareness Brand awareness is essential for achieving marketing and metric goals for your business. With the vast sea of online competition, customers will naturally gravitate towards brands they know over choosing someone they've never heard of. A lack of brand awareness also means...

Targeted Display Advertising Drives Leads. Targeted display advertising is a very effective and cost-efficient way to get your business message out to prospect and future customers. In this article, I wanted to unveil 7 different targeting strategies commonly used within targeted display advertising campaigns. Yes, there...

Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution, Addressable Geo-Fencing makes...

Ric Bender, Co-Founder and Editor of VigarooNews interviews Jeff Blanton, of the Blanton Group and JailBreak Leadership. In this interview Ric and Jeff are discussing "Leading Into Significance" If you would like to contact Jeff Blanton Click Here:

TrueView Ads The New Playbook. Google’s TrueView is built on the promise that you’ll only pay when someone chooses to watch your video ad. Why bombard users with ads they don’t want to see? With TrueView, you give them a choice, and it’s a win-win: How...

According to a Constant Contact survey; 85% of small businesses say that it’s important for local businesses to be found and listed in local search business directories. The Local Business Directory Still Has Purpose: Of the 85% surveyed only half of these businesses have ever updated their...

It Takes Work Getting Quality Website Traffic.  It may sound strange but, you don’t want website traffic you want Quality Website Traffic! Did you know that the average consumer spends 22 minutes a day using a search engine. They are searching for goods and services...

Customer reviews are a key to getting your business to stand out.  Customer reviews have become one of the most important digital marketing strategies you can implement as a business person. Many businesses still think they can ignore online reviews — and are secretly hoping...

WEBSITE TRAFFIC THAT CONVERTS TO SALES. It’s not just about hits and clicks. Your business needs website traffic that will convert to sales. You want quality website traffic! Did you know that the average consumer spends 22 minutes a day using a search engine? They...

TAKING A LOOK AT BEHAVIORAL TARGETING ONLINE ADVERTISING. Behavioral Targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting allows through information collected on an individual’s web-browsing behavior, such as pages they have listed or the searches...

Email marketing is a simple, quick and effective way of increasing sales and word of mouth for your business.  While some may think email marketing is outdated, it still remains as one of the best Internet marketing options available. However, email marketing can be made...

Reader Resource Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started » Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on...